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  • Mobil 1 Racing Track
  • Mobil 1 Racing Apparel
  • Mobil 1 Racing Brand Guidelines
  • Mobil 1 Racing Logo
  • Mobil 1 Racing Travel Mug

Mobil 1 Racing

ExxonMobil retained Beveridge Seay to take the Mobil 1 Racing brand global. The effort included updating the appearance of Mobil 1 Racing to generate enthusiasm and engage racing enthusiasts worldwide. The refreshed logo captures the speed and adrenaline of the racing experience.

More work

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    AFPM Brochures
    ILSI Annual Report
    Cole & Denny Hard Hat
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  • ASPR Embossed Logo
    Sips & Suppers Event
    National Gallery of Art Book
    Canal Center Flag
    Red Door Grill Bar
  • USAir Logo on Tail Fin
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    Starbucks Storefront
    Harbour Court Sign
    Shawnee Town Wall
  • SmartSpaces Window
    TrustComm Brochure
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    Sculpture Magazine
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What we do

Brand and identity

  • Brand strategy
  • Messaging and voice
  • Naming
  • Visual brand development
  • Identity guidelines

Visual design

  • Brochures and presentations
  • Business papers
  • Infographics
  • Reports, briefs, and fact sheets
  • Social media graphics

Experiential design

  • Lobbies and environments
  • Meetings and conferences
  • Signage and wayfinding

Web and interactive

  • Website and interface design
  • Mobile app development
  • Database and system design
  • Online interactives
  • Social media branding