JTG, Inc.

JTG approached Beveridge Seay for a fresh perspective to a well-established brand. Operating in the global intelligence consulting space, JTG required a brand that would communicate across many cultures and countries in a sophisticated and uncomplicated manner. As part of the new brand program, Beveridge Seay developed a system of symbols for the key business lines — language, training, analytics, global perspectives — as well as the secondary capabilities. Implementation extended throughout the organization into reports, business documents, signage, wayfinding, public space, and interactive systems.