AFPM

Successful organizations evolve and adapt with the changing landscape. AFPM, American Fuel & Petrochemical Manufacturers, is an organization that — after 100 years — understood that their membership was poised to re-energize its powerful role in American manufacturing and the economy. Rethinking their brand position, the organization changed its name from National Petrochemical & Refiners Association (NPRA) to AFPM and embraced a new identity that champions the American companies at the heart of fuel and petrochemical manufacturing. Beveridge Seay has guided every step of the brand evolution and continues to build brand loyalty with their member organizations through educational programs, special events, meetings, and conferences.