Beveridge Seay is a brand and identity consultancy, founded in 1987 by Jack Beveridge and Nick Seay.

Our Services

Brand & Identity

Blending authenticity and aspiration for a signature brand presence

  • Brand Strategy
  • Messaging and Voice
  • Naming
  • Visual Brand Development
  • Identity Guidelines

Visual Design

Defining and differentiating through unparalleled design

  • Brochures and Presentations
  • Business Papers
  • Infographics
  • Reports, Briefs, and Fact Sheets
  • Social Media Graphics

Experiential Design

Evoking feelings, thoughts, and behaviors in places and spaces

  • Lobbies and Environments
  • Meetings and Conferences
  • Signage and Wayfinding

Web & Interactive

Bringing brand online for a cohesive user experience

  • Website and Interface Design
  • Mobile App Development
  • Database and System Design
  • Online Interactives
  • Social Media Branding

Our Team

  • Nick Seay
    Nick Seay
    Nick Seay

    Nick Seay

    Chef, golfer, Virginian, and Swiss Grid evangelist

    Nick Seay founded the highly successful visual communications firm Seay Design Office in 1977. He joined forces with Jack Beveridge in 1987 to form Beveridge Seay. A specialist in corporate brand and identity systems, he has developed extensive identity projects for ExxonMobil, USAirways, National Rehabilitation Hospital, and the Jesuit Conference of the United States, among others.

    Nick has received over 200 awards for communications excellence. His work is included in the Library of Congress Permanent Collection. Nick is a member of the Design Management Institute and served four years as the president of the American Institute of Graphic Arts (AIGA)’s Washington chapter.

    Nick holds undergraduate degrees in Graphic Design and Architecture and a Masters in Architecture. He was awarded Graphic Design and Architecture fellowships from the Virginia Museum of Fine Arts and a Teaching Fellowship from the University of Virginia (UVA). Nick has taught at UVA, Virginia Commonwealth University, the Corcoran School of Art, and Northern Virginia Community College.

  • Lee Ahlskog
    Lee Ahlskog
    Lee Ahlskog

    Lee Ahlskog

    Painter, aspiring ballroom dancer, and all-around adventurer

    Lee Ahlskog joined Beveridge Seay in 2014 and has contributed her talents to projects for ExxonMobil, FoodMinds, and TrustComm. Lee brings an attentive, considerate approach to her work and explores all aspects of how design influences her surroundings.

    Lee received a Bachelor of Fine Arts in Graphic Design from Virginia Commonwealth University (VCU) in Richmond, Virginia. While at VCU, she was awarded the Dean’s International Study Grant and was a design intern at the Science Museum of Virginia.

    Lee spends her time oil painting, searching for vintage gems, and biking around town.

  • Justin Bull
    Justin Bull
    Justin Bull

    Justin Bull

    Vinyl collector, coffee shop explorer, and auto-obsessed

    Justin Bull joined Beveridge Seay in 2017. He brings an enthusiastic design approach and inventive creative spirit to clients such as the DC Courts, ExxonMobil, and Physicians for Human Rights.

    Justin graduated from Virginia Tech University with a Bachelor of Fine Arts degree in Visual Communication Design. While enrolled, he was awarded a Silver Addy, helped design the senior show installation “17/17”, and completed an internship at Four Design.

    Justin spends his free time building turntables, exploring coffee shops, and binging on TV crime dramas with good friends.

  • Chelsea Davis
    Chelsea Davis
    Chelsea Davis

    Chelsea Davis

    Health guru and hockey fan, with British roots and an American accent

    Chelsea Davis joined Beveridge Seay in 2014 and has worked on projects for FoodMinds and American Fuel & Petrochemical Manufacturers (AFPM), among others. Chelsea exhibits an eager and upbeat approach to her assignments and solves problems in a thoughtful manner. She takes pride knowing that the programs she is developing help influence policy makers, industry leaders, and the public.

    Chelsea graduated with a Bachelor of Fine Arts in Communication Design from Texas Tech University. While enrolled, she won multiple awards and was selected to design a literature and art review that was distributed campus-wide.

    Chelsea has a growing collection of prints from admired designers and an affinity for developing film. She enjoys being outdoors, trying new recipes, and the exploration of the impact design has on everything.

  • Ciera Earl
    Ciera Earl
    Ciera Earl

    Ciera Earl

    District native, beach lover, and first-generation college grad

    Ciera Earl joined Beveridge Seay in 2017 and offers a distinct blend of technical capabilities and careful attention to detail. Predominantly working on projects for ExxonMobil, Ciera demonstrates a practical approach to design while maintaining ideals of form and function.

    Ciera received a Bachelors of Fine Arts degree in Design from the University of Maryland, Baltimore County (UMBC). While at UMBC, she was published in the university creative catalog and made many artistic contributions to special projects of the Visual Arts Department.

    Outside of Beveridge Seay, Ciera spends her time sewing, traveling, and enjoying all things Alfred Hitchcock.

  • Dave Edelman
    Dave Edelman
    Dave Edelman

    Dave Edelman

    Programmer, author, and dad (not necessarily in that order)

    Dave Edelman has been responsible for Beveridge Seay’s websites, emails, and interactives since 2007. Dave has programmed websites for the Jesuit Conference of the United States, Pew Charitable Trusts, Saint Francis Animal Hospital, ExxonMobil, FoodMinds, and the Drug Policy Alliance, among others.

    Dave works primarily with front-end technologies like WordPress, JavaScript, and Vue.js, but has also worked extensively with Drupal, PHP, and AngularJS. He prefers LESS to SASS, but recognizes that he is probably on the wrong side of history here.

    Outside of Beveridge Seay, Dave has programmed websites for the U.S. Army and the U.S. Centers for Medicare & Medicaid Services, taught software to the U.S. Congress and the World Bank, and directed the marketing departments of biometric and e-commerce companies. Dave is also a published novelist. His novel Infoquake earned him nominations for the John W. Campbell Award for Best Novel and the John W. Campbell Award for Best New Writer in 2006.

  • David Feinstein
    David Feinstein
    David Feinstein

    David Feinstein

    Adventurer, foodster and planner, with a serious case of FOMO

    David Feinstein joined Beveridge Seay in 1990, and in 1993 he was welcomed into the firm as a partner. Dave has directed extensive branding efforts and identity programs for ExxonMobil, Rolls-Royce North America, the International Life Sciences Institute, and Pre-K Now, as well as numerous associations and nonprofit organizations.

    Dave received a Bachelor of Arts from Swarthmore College and was awarded the Jonathan Leigh Altman Scholarship for outstanding undergraduate artist. He has been the recipient of numerous awards from many national and international competitions for design excellence. He has lectured to a variety of academic and professional organizations, and is active in the American Institute of Graphic Arts and the Design Management Institute.

  • Mark Jacobson
    Mark Jacobson
    Mark Jacobson

    Mark Jacobson, a subject matter expert in brand identity, image, and integrated communications, joined Beveridge Seay after a 39-year marketing career at Exxon Mobil Corporation. There he had global oversight of brand identity and image design standards for retail brands, coordinated trademark and licensing activities, and consulted globally as a branding and image advocate.

    Mark has developed brand standards and systems for retail interior and exterior design, corporate graphics, signage, advertising, payment methods, and brand integrity. Mark also managed corporate sponsorships for the Washington Nationals and the Mobil Travel Guide rating program. He has published dozens of technical bulletins and reference guides and created digital resource libraries for targeted users.

    Mark is known for his customer focus, drive for continuous improvement, efficient work ethic, and collaborative style. His diverse career in marketing allows him to bring a wealth of experience and knowledge to any challenge.

  • Hubie Le
    Hubie Le
    Hubie Le

    Hubie Le

    Baseball, blues music, and guacamole lover, learning to time travel and how to pronounce “meme”

    Hubie Le is an experienced communicator who joined Beveridge Seay in 1997. She specializes in systems design and has developed and implemented a diverse collection of visual identities and brand programs.

    Hubie has worked extensively with ExxonMobil, the Leadership Conference on Civil and Human Rights, the National Rehabilitation Hospital, and Starbucks. She is proud of her long-term client relationships, which include working with NRH since 1998 and managing the Mobil 1 Lube Express identity program since 2004. Starting in 2012, Hubie oversaw and generated the update of interior graphics for numerous Starbucks locations in the Washington, DC area, including original artwork for some flagship stores.

    Hubie completed her graduate studies at the Portfolio Center in Atlanta and received a Bachelor of Arts from the University of Virginia. She believes in the grid system (and breaking outside of it). You will find her at film festivals, restaurants, and baseball games when she’s not kerning or respecting minimal clearspaces.

  • Alex Schultz
    Alex Schultz
    Alex Schultz

    Alex Schultz

    Teacher, meat smoker, and map making zealot

    Alex Schultz joined Beveridge Seay in 2008 and has developed branding and signage programs for the District of Columbia Courts, Physicians for Human Rights, and Saint Francis Veterinary Center, among others.

    Alex was instrumental in the planning and implementation of the interior and exterior signage system for the Northern Virginia Community College (NOVA), consisting of over 3,000 signs across six campuses. NOVA’s signage program has been a main component of their continued growth and brand consistency. The District of Columbia Courts relies on Alex’s leadership as the Project Manager for all signage and wayfinding projects. The program encompasses over 1.2 million square feet of navigable space across 10 buildings throughout DC.

    Alex graduated from the University of Maryland Baltimore County (UMBC) with a Bachelor of Arts in Graphic Design, and has since returned to serve on the UMBC faculty. Outside of Beveridge Seay, Alex has been invited to design materials for UMBC, AIGA Baltimore, and Washington DC’s Urban Forest Project.

  • Meghan Still
    Meghan Still
    Meghan Still

    Meghan Still

    Reluctant soccer mom, cinephile, and breakfast enthusiast

    Meghan Still, a designer who concentrates on brand strategy and identity development, joined Beveridge Seay in 2005. Previously, she worked as a catalog designer for the Ben Silver Corporation and was an exhibition and design intern at the Smithsonian’s Hirshhorn Museum. Meghan graduated magna cum laude from the Savannah College of Art and Design with a BFA in Graphic Design and holds a certificate in Data-Driven Marketing from Cornell University.

    She has contributed her design sensibilities and strategic insights to ExxonMobil, the Drug Policy Alliance, Disability Rights International, and the Pew Charitable Trusts, among others. Her work was recognized by the REBRAND 100 Global Awards and Print, and published in Graphis Branding 5 and Logo Lounge.

    Meghan is a Kansas City Chamber of Commerce Centurion, teaches coursework on design at Avila University, and sits on the Graphic Design Program Advisory Board for the Metropolitan Community College of Kansas City. She is also a former president and former advisory board member for the Kansas City chapter of AIGA.

  • Sam Yates
    Sam Yates
    Sam Yates

    Sam Yates

    Screenprinter, puppy lover, and tiki mug collector

    Sam Yates brings a knowledge of in-house branding for nonprofit and community groups to Beveridge Seay, as well as skills in experiential design and wayfinding. She is currently the Director of Operations for the Kansas City chapter of the American Institute of Graphic Arts (AIGA), overseeing the board’s day-to-day activities. She previously served as the chapter’s Director of Education.

    Sam graduated from the Kansas City Art Institute with a Bachelors of Fine Arts as a double major in Graphic Design and Art History. She has been an American Inhouse Design Awards winner and an American Graphic Design Awards winner through Graphic Design USA (GDUSA).

    Sam spends her free time screenprinting and working with various community groups. She is constantly inspired by the works of Emory Douglas.