What we do
Brand and identity
- Brand strategy
- Messaging and voice
- Visual brand development
- Identity guidelines
- Brochures and presentations
- Business papers
- Reports, briefs, and fact sheets
- Social media graphics
- Lobbies and environments
- Meetings and conferences
- Signage and wayfinding
Web and interactive
- Website and interface design
- Mobile app development
- Database and system design
- Online interactives
- Social media branding
Nick Seay founded the highly successful visual communications firm Seay Design Office in 1977. He joined forces with Jack Beveridge in 1987 to form Beveridge Seay. A specialist in corporate brand and identity systems, he has developed extensive identity projects for ExxonMobil, USAirways, National Rehabilitation Hospital, and the Jesuit Conference of the United States, among others.
Nick has received over 200 awards for communications excellence. His work is included in the Library of Congress Permanent Collection. Nick is a member of the Design Management Institute and served four years as the president of the American Institute of Graphic Arts (AIGA)’s Washington chapter.
Nick holds undergraduate degrees in Graphic Design and Architecture and a Masters in Architecture. He was awarded Graphic Design and Architecture fellowships from the Virginia Museum of Fine Arts and a Teaching Fellowship from the University of Virginia (UVA). Nick has taught at UVA, Virginia Commonwealth University, the Corcoran School of Art, and Northern Virginia Community College.
Ciera Earl joined Beveridge Seay in 2017 and offers a distinct blend of technical capabilities and careful attention to detail. Predominantly working on projects for ExxonMobil, Ciera demonstrates a practical approach to design while maintaining ideals of form and function.
Ciera received a Bachelors of Fine Arts degree in Design from the University of Maryland, Baltimore County (UMBC). While at UMBC, she was published in the university creative catalog and made many artistic contributions to special projects of the Visual Arts Department.
Outside of Beveridge Seay, Ciera spends her time sewing, traveling, and enjoying all things Alfred Hitchcock.
Dave Edelman has been responsible for Beveridge Seay’s websites, emails, and interactives since 2007. Dave has programmed websites for the Jesuit Conference of the United States, Pew Charitable Trusts, Saint Francis Animal Hospital, ExxonMobil, FoodMinds, and the Drug Policy Alliance, among others.
Outside of Beveridge Seay, Dave has programmed websites for the U.S. Army and the U.S. Centers for Medicare & Medicaid Services, taught software to the U.S. Congress and the World Bank, and directed the marketing departments of biometric and e-commerce companies. Dave is also a published novelist. His novel Infoquake earned him nominations for the John W. Campbell Award for Best Novel and the John W. Campbell Award for Best New Writer in 2006.
David Feinstein joined Beveridge Seay in 1990, and in 1993 he was welcomed into the firm as a partner. Dave has directed extensive branding efforts and identity programs for ExxonMobil, Rolls-Royce North America, the International Life Sciences Institute, and Pre-K Now, as well as numerous associations and nonprofit organizations.
Dave received a Bachelor of Arts from Swarthmore College and was awarded the Jonathan Leigh Altman Scholarship for outstanding undergraduate artist. He has been the recipient of numerous awards from many national and international competitions for design excellence. He has lectured to a variety of academic and professional organizations, and is active in the American Institute of Graphic Arts and the Design Management Institute.
Mark Jacobson, a subject matter expert in brand identity, image, and integrated communications, joined Beveridge Seay after a 39-year marketing career at Exxon Mobil Corporation. There he had global oversight of brand identity and image design standards for retail brands, coordinated trademark and licensing activities, and consulted globally as a branding and image advocate.
Mark has developed brand standards and systems for retail interior and exterior design, corporate graphics, signage, advertising, payment methods, and brand integrity. Mark also managed corporate sponsorships for the Washington Nationals and the Mobil Travel Guide rating program. He has published dozens of technical bulletins and reference guides and created digital resource libraries for targeted users.
Mark is known for his customer focus, drive for continuous improvement, efficient work ethic, and collaborative style. His diverse career in marketing allows him to bring a wealth of experience and knowledge to any challenge.
Hubie Le is an experienced communicator who joined Beveridge Seay in 1997. She specializes in systems design and has developed and implemented a diverse collection of visual identities and brand programs.
Hubie has worked extensively with ExxonMobil, the Leadership Conference on Civil and Human Rights, the National Rehabilitation Hospital, and Starbucks. She is proud of her long-term client relationships, which include working with NRH since 1998 and managing the Mobil 1 Lube Express identity program since 2004. Starting in 2012, Hubie oversaw and generated the update of interior graphics for numerous Starbucks locations in the Washington, DC area, including original artwork for some flagship stores.
Hubie completed her graduate studies at the Portfolio Center in Atlanta and received a Bachelor of Arts from the University of Virginia. She believes in the grid system (and breaking outside of it). You will find her at film festivals, restaurants, and baseball games when she’s not kerning or respecting minimal clearspaces.
Lee Quaife joined Beveridge Seay in 2014 and has contributed her talents to projects for ExxonMobil, FoodMinds, and TrustComm. Lee brings an attentive, considerate approach to her work and explores all aspects of how design influences her surroundings.
Lee received a Bachelor of Fine Arts in Graphic Design from Virginia Commonwealth University (VCU) in Richmond, Virginia. While at VCU, she was awarded the Dean’s International Study Grant and was a design intern at the Science Museum of Virginia.
Lee spends her time oil painting, searching for vintage gems, and biking around town.
Alex Schultz joined Beveridge Seay in 2008 and has developed branding and signage programs for the District of Columbia Courts, Physicians for Human Rights, and Saint Francis Veterinary Center, among others.
Alex was instrumental in the planning and implementation of the interior and exterior signage system for the Northern Virginia Community College (NOVA), consisting of over 3,000 signs across six campuses. NOVA’s signage program has been a main component of their continued growth and brand consistency. The District of Columbia Courts relies on Alex’s leadership as the Project Manager for all signage and wayfinding projects. The program encompasses over 1.2 million square feet of navigable space across 10 buildings throughout DC.
Alex graduated from the University of Maryland Baltimore County (UMBC) with a Bachelor of Arts in Graphic Design, and has since returned to serve on the UMBC faculty. Outside of Beveridge Seay, Alex has been invited to design materials for UMBC, AIGA Baltimore, and Washington DC’s Urban Forest Project.