American Real Estate Partners/Canal Center
A waterfront property with remarkable potential was acquired by American Real Estate Partners (AREP). Knowing that a strong and fluid brand program was essential for building the foundation for a successful redevelopment, AREP turned to Cushman Wakefield who retained Beveridge Seay in the development of a full brand program. Beveridge Seay has helped AREP transition Canal Center into a prime office destination in the nation’s capital with unparalleled upgrades and amenities. Canal Center’s progress has been substantiated with increased leasing, with the identity being an integral part of that success.