A whimsical musical ensemble with a storied past and adventurous future needed a new identity, so the Harvard Pops Orchestra and Harvard University commissioned Beveridge Seay to develop the visual identity. The identity was implemented on a series of posters promoting concerts and events.
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Our Services
Brand & Identity
Blending authenticity and aspiration for a signature brand presence
- Brand Strategy
- Messaging and Voice
- Naming
- Visual Brand Development
- Identity Guidelines
Visual Design
Defining and differentiating through unparalleled design
- Brochures and Presentations
- Business Papers
- Infographics
- Reports, Briefs, and Fact Sheets
- Social Media Graphics
Experiential Design
Evoking feelings, thoughts, and behaviors in places and spaces
- Lobbies and Environments
- Meetings and Conferences
- Signage and Wayfinding
Web & Interactive
Bringing brand online for a cohesive user experience
- Website and Interface Design
- Mobile App Development
- Database and System Design
- Online Interactives
- Social Media Branding