A whimsical musical ensemble with a storied past and adventurous future needed a new identity, so the Harvard Pops Orchestra and Harvard University commissioned Beveridge Seay to develop the visual identity. The identity was implemented on a series of posters promoting concerts and events.

Recognition

Our Services

Brand & Identity

Blending authenticity and aspiration for a signature brand presence

Brand Strategy
Messaging and Voice
Naming
Visual Brand Development
Identity Guidelines

Visual Design

Defining and differentiating through unparalleled design

Brochures and Presentations
Business Papers
Infographics
Reports, Briefs, and Fact Sheets
Social Media Graphics

Experiential Design

Evoking feelings, thoughts, and behaviors in places and spaces

Lobbies and Environments
Meetings and Conferences
Signage and Wayfinding

Web & Interactive

Bringing brand online for a cohesive user experience

Website and Interface Design
Mobile App Development
Database and System Design
Online Interactives
Social Media Branding