Too often, animals in dire need of medical treatment are not provided care because their owners are financially unable to assist. In those situations pressure is placed on the veterinarian to donate services or the animal may be put down. As a compassionate solution, the Be My Angel Veterinary Fund was developed as a charitable fund to help less fortunate animal owners save their companions. Be My Angel enlisted Beveridge Seay to develop a brand that would reflect the emotional stress on both owner and animal and the importance of financial support in keeping animals healthy. Since the organization’s origination, Be My Angel has raised over $500,000 with Beveridge Seay supporting all aspects of their brand — from identity and website development to gala events and general organizational support.